Healthcare Copywriter
Content Strategist
Clear healthcare
writing, content, & communications
Abigail Lano creates thoughtful content for Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Abigail's Recent Projects
Explore Abigail’s recent writing and content projects, from direct-to-consumer campaigns to industry-leading newsletters.
Direct-to-Consumer Campaign
Airlift
To gain leads, this direct-to-consumer campaign for Airlift targeted patients actively searching for a sleep apnea solution without the complications and longer recovery times typical of other surgical options.
- 22% drop in bounce rate
- 43% increase in session duration
Paid Social Lead-Gen Campaign
Quanta
This landing page for Quanta was attached to a lead-gen focused paid social ad campaign designed to provide
enough information to entice nephrologists and nephrology teams to schedule a demo.
- 126 Connections
- Notable Increase in well-qualified leads
Industry-Leading Healthcare Newsletter
REal Chemistry
Real Chemistry’s Value Report provides a weekly analysis of biopharmaceutical pricing and value news, free of charge. Each week, I contributed an overview of noteworthy, industry-shaping takeaways and how subscribers can use the news.
- Industry-leading newsletter
- healthcare thought leadership
Abigail's Content & Writing Expertise
From website copy and landing pages to targeted campaigns strategy, Abigail keeps an eye on the big picture while combing through the finer details.
Digital
Website Copy
Landing Pages
Blogs
White Papers
Email Campaigns
Google Ads
Organic Social Media
Paid Social Media
Podcast Scripts
Bylines
Awards And Speaking Submissions
Brochures
Patient Education Materials (Fliers, Tip Sheets)
Member Toolkits
Sales Assets
Medical Conference / Meeting Collateral
Newsletters
Informed Consent Form
Interactive Flip Charts
Additional Skills
Research and planning
Content strategy and execution
MLR review
SEO optimization
UX writing
Messaging Development
Content timelines and editorial planning
Quality control across deliverables
Cross-functional coordination
Interviewing subject matter experts and patients
Physician and executive collaboration
Resource allocation and budgeting
Coordination with regulatory and compliance
Experience with Wrike, Teamwork, Workfront, Robohead, Asana, WordPress, Mailchimp, Google Suite, and Microsoft Office
About Abigail Lano
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